Concept to Car
Dreams, however farfetched or beyond our current capabilities, with vision, drive and passion become realities. Ferry Porsche was one such visionary, who pursued a goal to build the perfect sports car. Now, 90-plus years later not only did the ethos of excellence and pioneering determination give rise to Porsche’s creation of some of the world’s desirable luxury sports cars but also the opening to a realm of new mobility possibilities without compromise.
This spirit of ambition and aspiration is now represented in an exciting new installation created by Hong Kong-born polymathic creative director Edan Kwan, and his team at Lusion, powered by Porsche with Wallpaper*.
A Visual Victory
The collaboration sees the depiction of thought and imagination in a panoramic landscape of light and vein-like grooves interacting with the Porsche Crest, giving form to a physical manifestation of creative floral blooms in the shape of the iconic 356 ‘No 1’ Roadster. ‘The brief was to explore the nature of the dream as a personal goal,’ Kwan explains. ‘Porsche is a luxury product, but when Ferry Porsche set out to create his very first sports car, his dream had to be manifested in a new reality because this space literally didn’t exist.’ Resulting in a short film using AI-generated imagery and mastery, the narrative is chaos to kairos as it were, that special moment of realisation. The Driven by Dreams installation is a bold visualisation of the brand’s identity and ethos unlike anything ever seen before.
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*Data determined in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP) as required by law. You can find more information on WLTP at www.porsche.com/wltp . For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel.
Values are provided for comparison only. To the extent that fuel and energy consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Optional features and accessories can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel or energy consumption and CO₂ values. Vehicle loading, topography, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, energy consumption, electrical range, and CO₂ emissions of a car.
** Important information about the all-electric Porsche models can be found here